SAFE STEPS
Building resilient communities

About SAFE STEPS

SAFE STEPS is created and developed by Prudence Foundation. At its core is a series of public service announcements (PSAs) that aim to raise awareness and provide easy-to-understand educational information on life-threatening issues in the hope of saving lives and building more resilient communities. We also provide a platform to find, fund and support innovative technology solutions that saves lives in natural disasters.

It is a partnership between Prudence Foundation, the International Federation of Red Cross and Red Crescent Societies (IFRC) and National Geographic for all programmes.  The Federation Internationale de I’Automobile (FIA) is also a principle partner for SAFE STEPS Road Safety and Didier Drogba Foundation for SAFE STEPS Road Safety Africa. Antler, AVPN, E27, IFRC, National Geographic, and others, are our 2020 partners for the SAFE STEPS D-Tech Awards.

SAFE STEPS reaches over 100 million people in Asia and Africa via multi-media distribution and leverages multi-sectoral partnerships.