About SAFE STEPS Kids

SAFE STEPS Kids is a multi-platform public-service programme created by Prudence Foundation, in partnership with International Federation of Red Cross and Red Crescent Societies (IFRC) and Cartoon Network.

The programme focuses on providing life-saving information to children via a series of entertaining videos and education materials featuring beloved Cartoon Network characters. SAFE STEPS Kids aims to save millions of lives by educating children from a young age, helping to create a future generation that is well-prepared and resilient to life-threatening situations.

Cartoon Network’s well-loved cartoon characters share kid-centric, practical
and easy-to-understand tips.

Using Cartoon as the voice for SAFE STEPS Kids

Cartoons are a powerful medium when it comes to transmitting empathy and understanding. While they entertain, they also play a crucial role in shaping opinions, habits and influences for kids and young adult.

Kids’ level of interest in a message and their perceived relevance to them on a personal level are factors influencing their motivation to engage and learn, and ultimately adopt them as habits.

SAFE STEPS Kids uses multiple platforms including on-air cartoon videos, infographics, an informative website (safestepskids.com) and print material that can be shared through community-based activities and partnerships. Core to the programme is a series of 50 seconds public service announcement (PSA) educational videos produced jointly by Prudence Foundation and Cartoon Network, with all messages approved by IFRC. The videos reach 35 million households in Asia everyday.