First Aid

A multi-platform public service programme providing young children with first aid knowledge, survival and life-saving tips.

Did you know?

Improved first aid knowledge could lower 16,000 deaths caused by injuries each year, and over 80% of these occur in the home, despite it being seen as a ‘safe’ place.
Red Cross, World First Aid Day 2017

We Bare Bears want to give children the right first aid tips to deal with emergency situations.

SAFE STEPS Kids ‘First Aid’ has teamed up with ‘We Bare Bears’ to provide fun ways of giving basic first aid knowledge, enabling kids and adults to be less vulnerable in an emergency situation, potentially even saving a life. Living in the real world, the bears find themselves in fun scenarios that sometimes involve an accident, and come to the rescue of each other giving the right first aid tips.