Road Safety

A multi-platform public service programme providing young children with survival and life-saving tips and educational messages on road safety.

Did you know?

Road traffic injuries are the leading cause of death among children aged 5 to 14 years old, and 500 children are killed on the roads everyday.
World Health Organisation 2018

The Amazing World of Gumball show children what the proper road safety practices are
to keep themselves away from misadventures.

SAFE STEPS Kids ‘Road Safety’ has teamed up with Cartoon Network’s ‘The Amazing World of Gumball’  to provide fun and useful educational messages on how to prevent road accidents and keep safe .

The premise of Gumball going to school and traveling by road lends itself perfectly to creating a series of videos in which Gumball is an advocate of road safety.