SAFE STEPS: Building resilient communities

SAFE STEPS
Natural Disasters

Strategic focus: Education, Health, Safety

A public service initiative aimed at providing people with educational messages on how to prepare for natural disasters

SAFE STEPS Natural Disasters is a unique programme employing multiple platforms: Public Service Announcement Videos, Infographic hand-out cards, Posters and Website.

About SAFE STEPS Natural Disasters

Launched in May 2014, SAFE STEPS Natural Disasters is a pan-Asian public service initiative aimed at providing people with the basic educational messages on how to prepare for natural disasters. SAFE STEPS Natural Disasters has been developed in partnership between Prudence Foundation and National Geographic Channel. Manny Pacquiao, International boxing champion and humanitarian, is the Programme Ambassador and provides his time and service pro bono.

The objective of SAFE STEPS Natural Disasters is to provide this life saving information to as many people as possible to save as many lives from the devastating impacts of natural disasters.

All steps provided were approved by the International Federation of Red Cross and Red Crescent Societies.

Educational Videos

On-air 60-second videos: Core to the programme is a series of 60-second videos or Public Service Announcements (‘PSAs’) on what individuals and households should do when disasters strike. The PSAs cover Typhoon, Earthquake, Flood, Fire and how to prepare an Emergency Kit.