New SAFE STEPS Kids video advocates good hygiene
Prudence Foundation’s SAFE STEPS Kids programme is helping the fight against COVID-19 with a fun new video promoting good hygiene.
Developed in partnership with the Cartoon Network and the International Federation of Red Cross and Red Crescent (IFRC), the video titled “Be Clean Be Cool” is currently aired across Asia.
Iconic characters from The Powerpuff Girls, We Bare Bears, Teen Titans Go!, Adventure Time and Ben 10 feature in the educational video. They share the importance of precautionary measures such as covering one’s mouth when sneezing and washing hands properly.
The “Be Clean Be Cool” campaign also offers informational material such as posters, comics, social media posts, and activities to support a school rollout programme implemented by IFRC as well as other community partners.
